The stores' own pages

Cost to publish an app: App Store and Google Play fees

Updated

Publishing on the App Store costs $99 a year for Apple's developer membership, and both stores take 15% of most paid app and in-app revenue for a small developer, rising to 30% on Google Play above $1M a year.

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Store fees, from Apple's and Google's own pages
FeeAmountWhat the page says
Apple Developer Program$99 a year$99 annual membership
Apple App Store Small Business Program15% commissionIt features a reduced commission rate of 15% on paid apps and Apple In-App Purchases, so you can invest more resources into your business to
Google Play, first $1M a year15% service fee15% for the first $1M (USD) revenue earned by the developer each year
Google Play, above $1M a year30% service fee30% for earnings in excess of $1M (USD) revenue earned by the developer each year
Google Play subscriptions15% service fee15% for automatically renewing subscription products purchased by subscribers, regardless of revenue earned by the developer each year

Google's one-off Play Console registration fee is shown in the sign-up flow and is not printed on the help page we read, so it is not in the table.

Source: Google Play Console Help: get started

Every row links to the store page it came from.

Source: App store publishing fees: every row, with its source

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Sources

This site's own datasets, every figure quoted from its source and dated:

  • The App Store Publishing Fees carries 4 published figures read from 2 sources' own pages, from 15 to 30 percent, read 27 October 2026.
  • The UK App Developer Day Rates carries 7 published figures read from 6 sources' own pages; the 6 published figures given by platform run from 350 to 425 GBP, read 27 October 2026.
  • For MVP, the median published figure in the UK App Development Price Index is 10,000 GBP across 3 figures from the sources' own pages (range 7,000 to 15,000 GBP), read 27 October 2026.
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